Building Great Products in Fast Growing Companies

In continuation to our previously written article on how to build great products, Marty Cagen, a Silicon Valley-based product executive and Samuel Ekpe, the co-founder of Grupa, further highlight their thought process on building great products in fast growing companies.

Excited? You should be!

On Minimum Viable Products (MVP)

  • The goal of startups is to get to product/market fit: startups may run as many as 50–100 iterations till they get to Product Market Fit. The quicker these iterations are run, the better the chance of getting to PMF before running out of money.

On cross-functional Product Teams

  • The best companies build cross-functional product teams and empower them to solve problems.

On Empowered Product Teams vs Feature Team

  • Empowered Product teams are accountable to outcomes/results — Empowered product teams are missionaries not mercenaries.
  • Innovation happens in Empowered product teams primarily because of the empowered engineers.
  • Leaders should. create psychological safety for team to create environment where everyone feels like they bring skill to the table and their input matters
  • If you’re only using your engineers to code, you’re only getting half the value.

On Product Managers (PM) as Leaders

  • Product managers need to understand customers, business, product and industry. effectively with design and tech lead/engineering to drive the product vision.

On transforming an organization from feature to Empowered Product Team

  • Move from defining product roadmap to clarifying the vision, strategy, OKRs, customer problem and giving team autonomy for product discovery , development, delivery
  • Leaders should focus on defining and prioritizing the problems that need to be solved, and then holding teams responsible to outcomes
  • It’s understandable that so many. founders use. the command and control leadership style as all many of them know. As such, we need to educate founders and help mentor them on learning how the best companies work.

On Moving Fast while Iterating in Hyper Growth Startups

On Scaling Product

  • You don’t need more control
  • You need stronger management and leadership
  • You need better leaders to empower teams and build amazing products for users. Leaders who will define the vision, expected outcomes, mission and overall strategy — then coach their people to success.

Book Recommendations

  • Inspired and Empowered by Marty Cagan.

Product innovation for high growth companies. Visit to Get Started!